Relation Group believes and have proven that an integrated solution formulated with planning and preparation can positively impact the sales performance and facilitate success for the client. The client is one of the major real estate developers in Wagholi area. The location is considered as an extension of Kharadi, Koregaon Park, Kalyani Nagar and Viman Nagar and it is being developed as the new cosmopolitan area in the city. The project was designed with a focus on greenery to make eco-friendly homes. However, as being in a newly developing area, the concern for the project was to attract and appeal to new home buyers.

After extensive research on consumer behavior in that locality, Relation Group designed the right product mix in coordination with project architect. The perfectly executed marketing campaigns helped for targeting specific target audience. As predicted by the Relation Group, over a short time, the campaign caught attention of the target audience, with the result being a massively successful sales of 150+ homes in the project.